2010 08 Mar

British chef Jamie Oliver appeals for better / healthier food and food education to fight childhood obesity epidemic. I don’t see it happen that soon, when you look at the structure of this company, which is a company known for it’s convenience food in europe (transaction volume in Europe 2009: 11.6 mrd €; US: 11.6 bill. € /10 bill. $):


and look at their mission:


(direct link to ted video)