The Silent Epidemic – the 5-2-1-0 Plan to become healthier
British chef Jamie Oliver appeals for better / healthier food and food education to fight childhood obesity epidemic. I don't see it happen that soon, when you look at the structure of this company, which is a company known for it's convenience food in europe (transaction volume in Europe 2009: 11.6 mrd €; US: 11.6 bill. € /10 bill. $):
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and look at their mission:
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